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#SNOWCHASE
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What is a #SNOWCHASE moment? Is it just a social media outburst: catchy, personal, but ultimately fleeting and forgotten? Is it an inside joke to be known by few but shared by all? Or is it something more recognizable, more joyful or even daring, more universal?
Operation SNOWCHASE” ™ was the first venture we bloggers took together in 2016. We went to Whistler, BC, Canada, to the incomparable Whistler Blackcomb resort.  To us, the trip was something of a risk. We all have pretty demanding jobs: the sort that you don’t really leave at the end of the day, the sort that could easily be the first thing you think about in the morning, and the last thing before sleep. They are the sorts of jobs that push us towards taking a vacation day on a Friday, for the long weekend; but rarely might we steal away for the weeklong getaway, one when email and loose threads would be truly cut off.
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The original sigil of ““Operation SNOWCHASE” ™

Design by MONOCLE

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It was also a social risk, as we are all colleagues at the same company, but didn’t know each other all that well. Sninja and I were reflecting on this the other evening; she and I passed in the hallway each week, but hadn’t shared more than 25 words before trip planning was underway. I knew Wannabe and Pockets from a rowing league (gotta keep in shape in the off season, and rowing is all about the legs). But renting a slopeside townhouse together was hardly something we could have forecast during those head races on the river.

“#SNOWCHASE is that feeling when you’re coming down the mountain, or even right before your first run of the season. #SNOWCHASE is community, and new horizons, and awesome powder.”

But “Operation SNOWCHASE” ™ became a truly #SNOWCHASE moment (well, the first one – or group of such moments). Readers of a certain age will remember the Eastman Kodak Company’s “Kodak Moments” advertising campaign of the ‘80s and ‘90s. Although there is now a Kodak Moments app available, younger readers might not know where the phrase comes from or the cultural significance it held for folks from Gen X and older. The phrase was meant to capture the importance of milestones (big and small) in everyday life that signified memory and shared experience. Think birthdays and bat mitzvahs, homecomings and high holidays. For a photographic imaging company, the ad campaign was pure gold. The phrase (and the underlying concept) became a pre-Internet meme.

#SNOWCHASE means something a little different to us. It’s what we say when we raise a glass to each other at the start of a new adventure, when we celebrate a new challenge, when we come together as a team to do something we wouldn’t expect. #SNOWCHASE is that feeling when you’re coming down the mountain, or even right before your first run of the season. #SNOWCHASE is community, and new horizons, and awesome powder. There might be some Kodak Moments along the way, too.

So get out there and do it. And grow a little by doing. Raise your pulse and recreate your world. Take a ski vacation with friends – even friends you are just getting to know. Go for an adventure and live a little bit more than you might otherwise do if you gave it a second thought. #SNOWCHASE.

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